Louis Vuitton and Formula 1 unite in Monaco

The Louis Vuitton trophy trunk celebrates its fifth consecutive collaboration

By Mark D McKee Published May 19, 2025

LV Monaco Trunk — Louis Vuitton / Louis Vuitton

This weekend, thousands of people will flock to the iconic location of Monaco for one of the world’s top sporting events every year. The Monaco Grand Prix is one of the premier Formula 1 events, and starting on May 23, drivers and teams from all over the world will begin their journey to May 25th, where they will compete for the chance to win the coveted Monaco Grand Prix trophy. While the drivers live at the crossroads between precision and technique, there is another aspect we are treated to every year: the Louis Vuitton trophy trunk. When you have one of the most coveted trophies in motorsports, traveling to a serene destination such as Monaco, it is no surprise that it travels in style.

Victory travels in Louis Vuitton

Louis Vuitton joins the journey of champions to celebrate Formula 1’s 75th anniversary in 2025, reinforcing the tradition that “Victory Travels in Louis Vuitton.” For the fifth straight year, the legendary brand combines its one-of-a-kind craftsmanship and attention to detail to create a bespoke trunk to carry the Monaco Grand Prix trophy to the winner’s circle. The red color of the Monaco flag covers the emblematic Monogram of the House with an iconic V, both for “Victory” and “Vuitton” across the front doors, in a striking white and red pattern. These colors pay tribute to the Monaco flag, representing the country’s vibrant culture. And no LV trunk would be complete without the iconic logo pattern on a canvas instead of leather, allowing it to survive in all weather.

Contributor

Mark is a full-time freelance writer and men's coach. He spent time as a style consultant and bespoke suit salesman before…

Topics

Auto

The new De Tomaso P72 hypercar is a brilliant mix of modern tech and retro soul

De Tomaso P72 hypercar debuts

the de tomaso p72 hypercar is a brilliant mix of modern tech and retro soul production specification exterior 05 e17473187211

The P72 draws inspiration from the fabulous 1965 De Tomaso P70, a fantastic collaboration between Alejandro De Tomaso and the iconic Carroll Shelby. It captures the vibe of a time when cars were designed with heart and soul, not just data. With its smooth curves and classic analog feel, the P72 is a throwback to the 1960s, a time when cars were artistic expressions and driving was all about passion. First shown off as a concept at the 2019 Goodwood Festival of Speed, the P72 is now ready to hit the road in its final, jaw-dropping form.

At the heart of the P72 is a brand-new carbon fiber chassis, carefully woven in a striking 4x4 twill pattern. This chassis extends from the center monocoque to the front and rear, and what’s really impressive is that it’s made from a single piece of carbon fiber—no glued-on sections. This not only makes the car stronger and lighter but also sets a high standard for quality.

Auto

CarMax searches for EVs have doubled since 2022 — here’s what buyers are choosing

Electric Vehicles searches double on carmax since 2022

ChargePoint Home Flex EV charging station charging a white Tesla in a garage.

Mainstream interest in EV ownership continues to gain momentum. As the market grows, consumers are enjoying a wider selection of models. With favorable price points and steadily improving infrastructure, the electric dream is fast becoming a reality. In fact, from January 2022 to February 2025, average used EV prices at CarMax fell by more than 40%, while non-electric vehicle average prices dropped by 12% (this includes internal combustion engine cars, hybrids, and plug-in hybrids at CarMax).
The updated electric vehicle consumer report reveals the latest CarMax shopping data and consumer habits. They looked at consumer interest in used EVs, including the most popular EV models, which vehicles were most frequently traded in for an EV, and which states saw an uptick in EV sales.

CarMax Data Key Highlights:

Auto

Aston Martin debuts Apple CarPlay Ultra

Apple CarPlay Ultra now available for Aston Martin

aston martin unveils apple carplay ultra 1

Starting now, CarPlay Ultra, the newest version of Apple CarPlay, is officially available for new Aston Martin vehicle orders in the United States and Canada. For those of you who already own models equipped with Aston Martin’s next-generation infotainment system, great news—an upcoming software update will soon roll out, bringing all these interactive features directly to your existing vehicle.

CarPlay Ultra significantly enhances the way your phone interacts with your car, providing a more connected and immersive driving experience. The integration allows you to view critical information on multiple screens, including real-time content and performance gauges right on your instrument cluster. This feature not only keeps you informed while driving but also aligns beautifully with the classic Aston Martin aesthetic, ensuring your vehicle feels uniquely yours. With CarPlay Ultra, you have the flexibility to customize the interface, allowing you to choose styles and arrangements that best suit your preferences.