Skip to main content

New Balance’s famed Y2K sneaker is back and better than ever

New Balance brings back 740 sneaker

under side of the new balance 740 sneaker in white and green
New Balance / New Balance

Retro sneakers have been making a comeback for several seasons, and now New Balance is taking it one step further. While the shoe company already has a long list of beloved sneakers, the 740 is a different kind of retro sneaker that speaks to the true Y2K style. First released in the 2010s, the 740 has gone under a refresh to reflect modern times, without losing its retro style. While the shoe’s appearance is reminiscent of its Y2K era, the technology and details behind it speak to the advancement of the sneaker technology. And while the 740 hasn’t seen shelves in a few years, it’s ready to make waves with two refreshes, which look to make an impact with a brand new audience. Along with this release, New Balance and rapper Aminé are gearing up for a collaboration release of the 740 in November. 

New Balance 740 Green Sea Salt

close up on details of new balance sneaker
New Balance / New Balance

New Balance has introduced more sleek features on the 740 sneakers for this redesign. Starting with the most prominent change, the 740 has simplified the ABZORB midsole to match the rest of the shoe. New reflective panels and contrasting ribbon eyelets are also included.  The shoe is made of a mesh base and green/silver metallic overlays to add a touch of interest to the design. While there’s no mistaking the retro-inspired color combination and design, the 740 is made to cater to modern runners and their needs. The updated 740, priced at $110, will be available via New Balance’s website starting October 16 and in-store at select retailers beginning October 20.

Buy Now

Leslie Leon
Leslie is a Los Angeles-based writer and content creator. She is always researching and finding the latest fashion trends…
New Balance brings back its beloved barefoot sneaker for another release
New Balance announces new sneaker
New balance purple shoe

Although New Balance is known for its signature chunky silhouette, a more minimal and slim model used to be a crowd favorite, the athletic brand’s barefoot-inspired silhouette is a sleek and subdued design that resembles the natural foot shape. Although many of the most recognized models from the brand are the more voluminous styles, recent trends have cleared the way for the return of slimmed-down shoes. Besides its minimal size, the shoe offers a rugged and durable characteristic that athletes will enjoy. Feeling closer to the ground, this shoe is a one-of-a-kind design that contrasts significantly with the ultra-chunky models the brand has released. Despite its small size, this slim silhouette still offers all of the features and technology you would expect in your athletic footwear, without losing the style that New Balance has come to gain. 
New Balance Minimus MT10 ‘Dusk Shower’

 

Read more
These sold-out Nike shoes are coming back- and in new colorways
Nike announces new sneakers
nike light brown sneaker product photo

Using current footwear trends, Nike re-enters its soccer era with chic retro designs. While similar silhouettes like the adidas Samba and Gazelles have taken over the trends list for the last seasons, Nike is finally getting ready to tap into its archives. With three new colorways, the athletic brand is re-releasing one of its most iconic soccer-inspired styles in three bold and vibrant colorways that’ll stand out with your summer looks. Although the design was already released last month in a ‘Metallic Silver,’ the sold-out silhouette is ready for another round. Having previously teased the model, Nike’s retro design is part of the brand’s bigger mission to reestablish itself as a trendsetter. 
Nike’s bold Total 90 III SP summer collection

Following a sell-out release last month, Nike again takes to the Total 90 III SP style to equip your summer wardrobe. In their next drop, the brand unveils three new colorways for the retro design. As a more subtle option, the new collection will feature a ‘Light Orewood Brown/Black/Black’ color combination with a light brown-beige upper with black branding and soles. Nike also releases a ‘Mean Green’ hue to those yearning for a bolder hue. This glistening bold option has a shimmery neon green upper accented by black and white midsoles and outsoles. Rounding out the new collection is the ‘Safety Orange’ design. Donning a bright orange upper and a gum sole, this color combination is equally captivating. While the official release date is still unknown, the retail price for each new colorway will be $100.

Read more
Stone Island, New Balance bring a vintage look to new sneakers
New Balance, Stone Island release new sneaker
close up on new balance stone island sneaker

Continuing their collaboration, Stone Island and New Balance again reclaim a classic silhouette. A modern reimagining of a traditional sneaker, the new collaborative sneaker includes all of the brand's performance details. Donning a vintage iteration, the new sneaker is about meshing the two brands' vision for innovation. Using Stone Island’s signature Raso Gommato fabric as inspiration, the design is a classic mix of two iconic brands. The Raso Gammato, inspired by military fabric, has been a part of the Italian brand’s heritage since the 80s. This iconic fabric returns to another classic staple, the New Balance 998. Although this long-term partnership has seen various designs, this release marks the first time the duo has created a Made in USA sneaker, making this an even more special drop. 
New Balance x Stone Island 998 Made in USA “Raso Gommato”

Taking on the historic 998 model, New Balance and Stone Island have reimagined one of the athletic brand’s most recognizable silhouettes. First introduced in 1993, the New Balance 998 became the first sneaker to incorporate the brand’s ABZORB cushioning, a centerpiece to New Balance’s mission for comfort and performance. In this new sneaker, the duo uses Stone Island’s Raso Gommato, a polyurethane-coated canvas material, for the shoe’s upper. Nubuck overlays and reflective details add texture and dimension to the design’s body. Also included are the classic “N” logo, heel tab, and upper accents. The sneaker will come in a mauve, deep plum, and copper maroon colorway for the drop. To mark the special release, co-branding details can be found throughout the design with the words “new balance 998” and “stone island product research.” Although pricing has not yet been revealed, the sneaker is set to drop on March 27 via Stone Island’s website and select retailers. However, access is limited to those with a valid MyStoneIsland account.

Read more