Skip to main content

The Manual may earn a commission when you buy through links on our site.

Don’t Have a Family Tartan? Brian Wilton Can Design One for You


Editor’s Note: In November 2017, we had the pleasure of spending 10 captivating days in Scotland. Below is but one adventure of many from our stay. We hope the joy we experienced comes through in all our posts and missives from our adventure, which no doubt read better with a wee dram in hand. 

There are some things in life we just take for granted until we stop to think about them. Who made the first martini? Where do neckties come from? Who designs tartan?

The beautiful thing about tartan is that its colors and patterns are designed to tell a story.

Recommended Videos

We know the last question has kept you awake at night, so we are here to provide an answer. Mr. Brian Wilton MBE (Most Excellent order of the British Empire!) has designed many of the tartans you may have seen on a daily basis, from Brooks Brothers, Saks Fifth Avenue, Fred Perry, and The Ryder Cup to name a few. Of course we are most excited about the tartan he designed for The Manual.

What do you do with a tartan you may ask? The sky is the limit. You can print it on stationary, neck ties and cocktail coasters, or you can have it woven for scarves, man cave curtains, or liquor bottle totes. And of course, you can make it into a kilt.

But, the beautiful thing about tartan is that its colors and patterns are designed to tell a story.

We sat down with Wilton and gave him the back story on The Manual and he came up with what we think is a very handsome design. The story behind the color combination goes like this:

Brian Wilton Saks_Fifth_Avenue_Tartan_02
Brian Wilton with the Saks Fifth Avenue Tarton Image used with permission by copyright holder

Black/Green– the colors of our website

Rose– ‘The City of Roses’, Portland, Oregon where our West Coast offices are located

Yellow/Red– reflects the taxicabs in New York City, home to our East Coast offices, as well as the color of ‘The Big Apple’

Purple– The Editor-in-Chief’s favorite color

We were curious to learn how exactly one becomes a tartan designer and Wilton was kind enough to tell us more. Read on to hear his tales from working with a Prime Minister’s wife, flying north of the Arctic Circle, and penning several books all on the world’s most distinctive brand.

Manual-Tartan-Banner
Image used with permission by copyright holder

How did you become a tartan designer?

By accident! As Director of the Scottish Tartans Authority at the time, I was asked by the British Government to organize a special tartan for the 2005 G8 Summit at Scotland’s premier hotel – Gleneagles.

I decided the fairest way was to ask all the major weavers to submit two or three design from which the government officials could make their choice. To me, none of the submissions were very inspiring and at the eleventh hour, I decided that I could do better and hastily added three designs to widen the choice.

I seem to have ended up as the world’s only full-time tartan designer.

My embarrassment was acute when I learned that of the three short-listed designs sent to 10 Downing Street (official home of the British Prime Minister), two of them were mine. The final choice was made by Prime Minister Tony Blair’s wife, Cherie, who chose – you’ve guessed it – one of mine!

It was then that it dawned on me, that this previously hidden skill had possibilities and I seem to have ended up as the world’s only full-time tartan designer.

Is there a school or degree for it?

No, surprisingly. Although there are many specialist textile design courses in Scotland, up to degree and master level, none that I know of covers tartan – unbelievable in the country that ‘owns’ the world’s most distinctive brand!

Has the job taken you to far off lands for interesting projects?

It certainly has! In Britain alone it’s taken me to a reception at 10 Downing Street, a Royal Garden Party, Buckingham Palace for appointment by HRH Prince Charles as a Member of the British Empire (MBE); to TV studios, to film shoots, and radio interviews around the globe.

Overseas trips to deliver presentations or visit clients include north of the Arctic circle to the Norwegian port town of Harstad; to Moscow and St. Petersburg in Russia; Belgium, the Netherlands, Northern Spain, Japan, and of course many places in the USA with the favorite, of course, being the Big Apple.

Stock-Downing-Street
Downing Street, Britain Image used with permission by copyright holder

Besides ours, is there a tartan that you are most proud of designing?

Yes – out the 160 tartans that I’ve designed, one stands out head and shoulders on the ‘pride parade’ and that’s the Russian Arctic Convoy Tartan that I was commissioned to design by the Russian Consul General in Edinburgh, Andrey A. Pritsepov. It was to mark the 75th Anniversary of the first of those death-ridden oceangoing convoys of World War II that sailed from the United Kingdom, Iceland, and North America to northern ports in the Soviet Union, a route described by Winston Churchill as the “worst journey in the world.”

More than 3,000 lives were lost on those convoys and it was indeed a very humbling experience to become involved in such a commemorative project.

The Russian Arctic Convoy tartan encapsulates the essential colours remembered by convoy veterans.

Design rationale:

“With echoes of the MacLeod and MacKenzie tartans from the clan-lands bordering Loch Ewe – departure point for so many of the World War II Arctic Convoys to Archangel and Murmansk – the Russian Arctic Convoy tartan encapsulates the essential colours remembered by convoy veterans. Colours of dread, death and destruction but colours too of bravery, hope and survival.

White brings a multitude of memories – ice flows, wind-whipped wave-tops, snow and ice-encrusted superstructures and today . . . the classic white berets of the surviving veterans.

Grey is for the sea and the sky, for the allied battleships and for the ever-threatening enemy U-Boats.

Black is for line upon line of Luftwaffe bombers and their devastating cargoes, while silver is the most chilling sight of all – the bubbles in the wake of an oncoming torpedo.

Brightening the hopes of many thousands of those Arctic mariners however, was the Red Ensign of the escorting Royal Naval vessels and red too, was in those merchantmen’s own flag – the Red Duster – and that of Russia, their hazardous destination.”

Tartan-NY-and-Russia
Image used with permission by copyright holder

You have written several books- are those available stateside? 

My book Tartans met with critical acclaim, but unfortunately is now out of print – but certainly still available on Amazon, although they’re quoting crazy prices!

I’ve also worked closely with Collins Publishers on their clan maps and tartan guides and am in the process of writing a major guide on Highland Dress. One of my other books has nothing to do with tartan – Breakfast – 200 Recipes to Jump Start the Day, written during my love affair with Scottish food.

Where did your love of tartan come from?

I returned to Scotland a few decades ago to publish and launch a new – and short-lived – national magazine, and one of the early articles that I commissioned was on tartan. That glimpse into a hitherto unknown world was fascinating and I realized the untapped potential of tartan as a non-political cultural tool, seemingly unappreciated in its homeland. Those who were involved in it seemed either motivated purely by its commercial applications or by esoteric research opportunities. And never the twain did meet!

My unusual and varied skill set suited me admirably to plant a foot in both camps – mammon and academia. The more I learned the more interested I became and soon discovered the truth of that old maxim – ‘In the land of the blind, the one-eyed man is king.’

If you are interested in a custom tartan for your family or business, reach out to Mr. Wilton here.

Cator Sparks
Former Former Digital Trends Contributor, The Manual
Cator Sparks was the Editor-in-Chief of The Manual from its launch in 2012 until 2018. Previously, Cator was covering…
Nike’s historic Cortez sneaker gets a modern upgrade- and it’s seriously chic
Nike releases a new Cortez sneaker
red nike cortez perforated sneaker

For generations, Nike’s Cortez sneaker has been the go-to for a comfortable mix of lifestyle and athleisure look. The Cortez silhouette is instantly recognizable and has always been a staple in the Nike lineup. Despite its generational popularity, the updates on the silhouette have been minimal, unlike other Nike models, which have constantly had new iterations. However, now Nike has added a subtle update to this classic design, and it’s given it a chic upgrade. While the shoe’s silhouette hasn’t been altered, small additions and newer details have given the design a fresher look that appears more modern. Coming in a series of new colorways, this new Cortez release is the perfect way to upgrade this classic sneaker.

Nike Cortez’s new “Perforated Leather”

Read more
Style corner: How to wear men’s shorts in style in 2025
Showing off your legs the right way in 2025
Faherty All Day Short stacks

The summer is here. The spring showers have given way to the hot days, and that means it is time to start wearing clothing that protects you from the sweltering temperatures with a new summer wardrobe. And it also means that great summer vacations are on the horizon, and you need something to pack that will look great and keep you comfortable. For us, that means men's shorts are top of the pile for the next 12-15 weeks. Whether we're looking for something to wear around the house, out and about on errands, or something to keep us comfortable while exploring new places outside the office, a great pair of men's shorts is essential for our summer.

But these are not just any old pair of cut-off pants that we can wear. No, we have to put some thought into the shorts. Since I'm a huge fan of talking to people smarter than me to figure out the best way to do things, I reached out to Mike Faherty, co-founder of Faherty, to get some insight on how to wear shorts in 2025.

Read more
Converse High Top Sale: Chuck Taylors and other sneakers starting at $30
The Converse Chuck 70 Seasonal Color on a gray background.

Converse just launched a sale on its high top shoes, which includes discounts on different variants of the popular Chuck Taylor sneakers. In addition to the lowered prices, you can get an extra 25% off for some pairs by applying the code JUNESALE upon checkout. Feel free to look through everything that's on sale, but we've also highlighted some sneaker deals below if you want some recommendations. You need to hurry though -- some styles and sizes are already selling out, so you're going to lose your chance at huge savings if you hesitate.

What to buy in Converse's High Top Shoes Sale

Read more